Application Areas Out of Blue in Action Innovative tool for Mobile Marketing Out of Blue is a high developed technology for distribution of mobile Bluetooth® Marketing Campaings. The concept of Out Of Blue™ is to deploy a number of bluetooth devices in large indoor areas. Our devices are then networked, and via our unique software, we can create a bluetooth umbrella; as such, we can track consumers through their mobile phones unique Bluetooth IDs and send them relevant messages based on their whereabouts. Out Of Blue™ network offers as well a WiFi umbrella since our state of the art hardware can manage two networks simultaneously. Hence, Out Of Blue™ platform allows the transfer of branded value added data, free of charge, in various formats to mobile phones within a confined space. Out of Blue® is an innovative tool for mobile marketing you can effectively use in different fields of application. In many of these fields of application our cooperation partners already apply the Out of Blue® technology very successfully as distribution channel for mobile contents. Just read about our reference projects and you will get some precious new ideas how to use Out of Blue® for your own campaigns. Areas of Application Events Exhibitors Shopping Centres Enterprises, Companies Outdoor Advertising Retail Trade Tourism Police