BPS sends free product info, special offers, pictures, texts, movies, MP3s or software directly to the mobile phones or PDAs of people passing by as soon as they are close enough to BPS.

BPS is a point-to-point transmission system which uses the world-standard Bluetooth networking platform. When a user is within proximity of a BPS and makes their handset discoverable the Dataslices identifies their device via its BlueTooth ID [this is much like a phone number.