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Objectives
-Drive visitors to iDirect’s Booth
-Maximize Awareness
Target Audiences
7,900 visitors at the 11th Middle East
International Cable, Satellite, Broadcast & Communications
Exhibition.
Mechanism
-Visitors receive automated invitations as they enter the
exhibition.
Results
-Invitations via mobile devices were delivered to over 34%
of the visitors.
-Over 2,750 streams delivered during the exhibition from March
8-10, 2005
Soundbite
The Proximity Marketing program was extremely effective for
iDirect at the CABSAT tradeshow. It provided us with a presence
at the event that we could not have achieved with traditional
tradeshow advertising, and clearly resulted in more, and better
qualified prospects visiting us.
Jon
Douglas, Marketing Director, iDirect Technologies (USA) |
