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Objectives
Maximum Brand Awareness
Target Audiences
20,000 members of a predominantly Asian
community who have paid to see their favourite stars live
on stage.
Mechanism
Audience recive automated messages at regular intervals during
show.
Each audience member will never recive the same message twice.
In case they do not accept the message, further messages are
not sent.
Results
Branded messages were delivered to 45% of the audience present.
A total of over 15,000 branded animated color messages, from
3 key sponsors combined, were accepted by the audience within
2.5 hours
Soundbite
Its JUST brilliant, its like everone taking a piece of Temptaion
home.
Shahrukh
Khan, Star of Temptation 2004
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